A newly arrived company in Cedar Falls is hoping to make it easier for individuals to get the food they want when they want it.

EatStreet is a Midwest-based online food delivery service, according to EatStreet’s Chief Branding Officer Suz Brewer.

“Our goal is to connect diners with their favorite local and national restaurants through our mobile app and website,” Brewer said. “It’s about trying to get our customers the shortest experience from hungry to happy.”

The company was originally started in 2010 by three students at the University of Wisconsin. Over the last nine years, their company grew into a national food delivery service with a focus on the Midwest area. After having success in Dubuque, they are expanding their service into the Waterloo and Cedar Falls area.

“We wanted to expand into the Cedar Falls and UNI area because we were founded by three guys from the University of Wisconsin,” Brewer said. “Our headquarters is within spitting distance of that university. One of our ambitions is to support campus communities, young professionals and families.”

Because of their association with universities, Brewer feels that their team knows how to serve a college market. Their goal is to serve small and mid-sized cities that she says are often overlooked when it comes to food delivery. They hope EatStreet provides the opportunity for people to try different restaurants wherever they want to. By doing so, they are attempting to help restaurants grow their businesses while also servicing diners.

EatStreet started by giving its customers access to around 30 restaurants during its initial launch on Tuesday, March 26, although the number may increase with future expansion plans.

Current local offerings include Peppers Grill and Sports Club, Amigos Mexican Restaurant, Blue Barn BBQ, The Brass Tap, Los Cabos Family Restaurant and The Horny Toad. Access to food from national brands such as Firehouse Subs and Buffalo Wild Wings will also be provided.

Brewer cited three things differentiating their delivery service from the competition.

“One is the order experience,” Brewer said. “We’re focused on a simplified online shopping experience where ordering and browsing is really simple and intuitive. We also have the best restaurant selection. With our service, we are hell-bent on providing a great delivery experience. Our drivers are professional and trained, they’re not contractors.”

So far EatStreet has hired 50 professional drivers, possibly with more to be hired in the future.

As part of a promotion, EatStreet is offering free delivery for 30 days after a new diner’s first order. While waiting for their food to arrive, customers can use an order tracker to view the status of their meal.

“EatStreet owns the delivery experience from start to finish, which benefits both restaurants and customers because it enables us to maintain food quality and respond quickly to feedback,” said EatStreet CEO Matt Howard in a press release. “We’re committed to bringing exceptional restaurant selection and fast, stress-free delivery to restaurants and diners in Waterloo and Cedar Falls.”